Case Study: GoodwillFinds boosts add-to-cart clicks with VWO

GoodwillFinds Increases Clicks On The Add-To-Cart Button By A/B Testing The Product Page

GoodwillFinds, an online e-commerce thrift store, wanted to improve mobile product-page engagement, especially clicks on its primary “Add-To-Bag” CTA. Using VWO Testing, the team focused on the product detail page where mobile users had to scroll past extra content before reaching the button.

VWO helped GoodwillFinds run an A/B test that decluttered the mobile PDP by removing content-heavy sections and moving the CTA higher on the page. After just 8 days, the winning variation delivered a 5.16% increase in add-to-cart clicks, with a slight improvement also seen in the downstream “Place Order” metric.