Case Study: GetResponse achieves 158.6% increase in Click-Through Rate with VWO

GetResponse’s Trial Offer Helped Them Increase CTR Using VWO Testing

GetResponse, a global email marketing platform with over 210,000 customers, wanted to know whether adding a Free Trial option on its homepage would cannibalize paid sign-ups. To answer this, GetResponse partnered with VWO and used VWO’s A/B testing to evaluate the impact of adding a prominent Free Trial button next to the existing Buy Now call-to-action.

Using VWO, GetResponse ran a variation that added the Free Trial button and measured results against the original. The test delivered a 158.6% increase in free trial sign-ups (click-through rate) while having no negative effect on paid account purchases, demonstrating that VWO’s testing enabled GetResponse to find an effective CTA combination and boost overall conversions.

GetResponse

Agnieszka Dabrowska

Brand Manager