Case Study: Foliekniven.dk achieves 79.34% revenue increase with VWO

Foliekniven A/B Tested Its Calculator Page To Increase Revenue

Foliekniven.dk, a Denmark-based maker of custom self-adhesive stickers and vinyl banners, wanted to boost sales from its online calculator page. To find a quick optimization, the company used VWO’s platform for A/B Testing to identify changes that could increase conversions.

Using VWO, the team ran a single A/B test that moved a pricing description box from below the calculator to above the fold, so more visitors would see that ordering more pieces lowers the unit price. That placement change alone lifted conversions and drove a 79.34% increase in sales (revenue), demonstrating the impact of the VWO A/B Testing solution.

Foliekniven.dk