VWO
237 Case Studies
A VWO Case Study
Evolv, a wellness brand specializing in hydrogen-infused water products, faced challenges with high website drop-off rates and low user engagement. The company partnered with VWO, utilizing its A/B testing platform through the agency ConvertPolo, to improve product discoverability and build trust to maximize eCommerce conversions.
VWO's solution involved running a series of tests, including replacing a hamburger menu with category tags and implementing sticky add-to-cart buttons with prominent review sections. These changes significantly enhanced the user journey. The results were substantial, with VWO helping Evolv achieve a 200% increase in its eCommerce conversion rate and a 37.74% boost in its add-to-cart rate.
William Alexander
Founder