Case Study: EnergySage achieves a 3.98% increase in approved users with VWO

EnergySage increased approved users by adding a personal touch to emails

EnergySage, a U.S.-based marketplace for clean energy solutions, was looking to improve the number of approved users on its platform during the onboarding process. Their challenge was that the automated verification email users received felt impersonal, potentially harming user trust and engagement. To address this, they partnered with VWO to test a more personal approach using VWO's server-side testing capabilities.

VWO's solution enabled the EnergySage team to run an A/B test that added a team member’s name to the email sign-off, creating a more human touch. This simple change, validated through VWO testing, resulted in a 3.98% increase in approved properties, which significantly boosted marketplace engagement and had a positive impact on company revenue.

EnergySage

Luke Richardson

Staff Product Manager