Case Study: Understand Quran Academy achieves 33% increase in sales with VWO

Education Services Company Tests Elements To Boost Revenue Using VWO

Understand Quran Academy, an education services company in India that offers interactive courses explaining Islamic texts, wanted to boost sign-up sales on a page offering $10 monthly or $99 annual plans. They used VWO for A/B testing to test whether highlighting two value elements — a 30-day money-back guarantee and an iPhone app — would reduce perceived purchase risk and increase conversions.

Using VWO, Understand Quran Academy added two prominent icons (the money-back guarantee and Apple App Store) to the sign-up page and ran an 11-day A/B test; the variation produced a 32.57% increase in sales with 98% statistical significance. VWO’s testing platform enabled clear measurement of impact and validated the takeaway that making key value elements explicit and prominently displayed materially improves conversion rates.

Understand Quran Academy

Maruf Yusupov

Conversion Optimization Specialist