Case Study: Optimeria achieves 32% increase in conversions with VWO

E-Mark Badge Adoption Helped Optimeria Increase Conversions By 32%

Optimeria, a Denmark-based CRO agency focused on customer behavior and psychology, used VWO for conversion rate optimization to test whether trust badges affect eCommerce performance for their client House of Kids. The challenge was to determine if different trust badges (SSL, business-practice, carbon-neutral, etc.) influence purchase behavior, so they ran an A/B test using VWO to isolate the effect of the E-mark badge.

Using VWO A/B Testing, Karsten Lund ran a 50/50 experiment over an extended period to ensure statistical significance and found that displaying a non-clickable E-mark trust badge increased conversions by 32%. VWO’s testing platform enabled the controlled experiment and clear measurement, and the team also noted that clickable/security badges that navigate users away can reduce conversions.

Optimeria