VWO
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Case Study: Dorado Fashion achieves an 80% eCommerce conversion increase in 3 months with VWO
A VWO Case Study
Dorado Fashion Increased eCommerce Conversion Rate Using VWO
Dorado Fashion, an online fashion and accessories retailer based in Chattanooga, USA, came to VWO with no prior experimentation program and a clear set of challenges: they needed a platform to run advanced tests without heavy coding, a team to help with ideation and implementation, and a single place to track experiment metrics. Dorado Fashion engaged VWO Services and used VWO’s A/B testing and Insights capabilities to formalize continuous conversion rate optimization across their site.
Working with VWO, Dorado Fashion ran targeted experiments—most notably a mini‑cart bundle offer (aimed at raising AOV) and a mobile search redesign (to focus users and surface popular searches). The mini‑cart variation lifted clicks to the Thank You page by 14.14% in 26 days; the mobile search test increased conversion rate by 26.55% in 33 days. Altogether, VWO’s testing program helped Dorado Fashion achieve an 80% increase in overall eCommerce conversion rate in just three months while reducing checkout drop‑offs and improving mobile experience.
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