Case Study: Dachfenster-rollo.de increases conversions by 33.4% with VWO

Dachfenster Rollo A/B Tested User Experience To Increase Conversions

Dachfenster-rollo.de, a Germany-based online seller and distributor of window blinds and skylight curtains, wanted to increase the share of visitors who completed purchases. The company engaged ClickValue to analyze key pages and improve conversions, and ClickValue used VWO’s A/B testing tools to run experiments on the brand-selection step of the purchase flow.

Using VWO, ClickValue tested two variations against the original drop-down brand selector: one showing all brand names upfront in orange text, and a second displaying each brand as a green clickable button list. The test (≈2,000 visitors over ~50 days, winner identified after 53 days) found both variations outperformed the original; Variation 1 lifted conversions by 18.1% (86% confidence) while Variation 2 was the statistically significant winner, increasing conversions by 33.4%.

Dachfenster-rollo.de