Case Study: Critique Jeu boosts inter-page navigation with VWO

Critique Jeu Improved Inter-page Navigation by Testing Blue Underlined Hyperlinks

Critique Jeu, a French online casino consulting company, needed to find a new A/B testing platform after the sunset of Google Optimize. Their goal was to improve their website's user journey and inter-page navigation, which is a key factor for search engine rankings. They chose VWO as their new testing solution to run this crucial optimization.

Using VWO's platform, the team ran an A/B test that changed the color of their internal text hyperlinks from red to a classic, attention-grabbing blue. This simple change, implemented easily with VWO's visual editor, resulted in a 22.8% increase in clicks on internal links, successfully improving inter-page navigation for their users.