Case Study: Corcentric achieves a 99.42% increase in homepage CTR with VWO

Corcentric Used VWO To Almost Double The CTR From Its Home Page

Corcentric, a US-based provider of procurement and accounts payable automation software, needed to improve conversions on its home page and hired Greenlane Search Marketing to help. The team used VWO’s A/B testing tools to explore optimization opportunities around the page’s CTA and overall messaging.

Using VWO, Greenlane tested a single change—rewording the bright yellow CTA from “Get a Demo” to “Free Demo”—over two weeks with nearly 800 visitors. The VWO-powered variation won decisively, delivering a 99.42% increase in click-through rate (nearly double the clicks) in just 14 days.

Corcentric