Case Study: Convert Better achieves 118.76% more appointment bookings with VWO

Convert Better increases sales leads for High Voltage SEO using VWO

Convert Better, a Canadian CRO agency, partnered with VWO to help their client, High Voltage SEO (HVSEO). The client, an Arizona-based SEO agency, was facing the challenge of low conversion rates for its appointment booking page despite having strong organic and paid traffic to its website.

Using VWO's A/B testing platform, Convert Better implemented a Split URL test. They redesigned the booking page with a more compelling headline, persuasive sales copy, a prominent calendar placement, and social proof. The test resulted in a 118.76% increase in appointment bookings and seven additional contact form submissions, dramatically improving lead generation for the client.

Convert Better

Tom Qiao

Founder