Case Study: Tulos achieves 127% increase in conversions with VWO

Content Improvement Helped Tulos to Increase their Conversions

Tulos, a Helsinki-based agency working on the Scandinavian Outdoor Store account, faced low engagement and high bounce rates on the men’s clothing category page and wanted more visitors to add products to the shopping cart. To address this, Tulos used VWO’s A/B testing tool to experiment with content changes on the front page.

Using VWO, Tulos tested a new, more persuasive headline (“Order Men’s Clothing easily for bargain prices.”) and added brief bargain-focused copy and links to best-value products; the winning variant delivered a 127% increase in conversions and reduced bounce and improved add-to-cart engagement. Tulos also reported VWO was easy to use for setting up these tests without technical issues.

Tulos