Case Study: Consolidated Label achieves 62% increase in conversions with VWO

Consolidated Label Improved User Experience To Increase Conversions

Consolidated Label, a manufacturer of custom printed labels for markets like food, beverage and health & beauty, faced low conversions because its product pages lacked clear calls to action. To address this, Consolidated Label used VWO to A/B test a new design that added a prominent "Instant Online Quote" CTA to a Food Labels product page.

Using VWO’s A/B testing platform, Consolidated Label implemented the CTA variation and saw a 62% increase in conversions. The experiment showed that making the conversion goal obvious and providing CTA placement for different user types improved user experience and measurable results — outcomes Consolidated Label directly attributes to VWO.

Consolidated Label

Tracy Gamlin

Web Marketing Manager