Case Study: CodaLift LLC achieves 38% revenue growth with VWO

CodaLift LLC Drives Revenue Growth By Testing Pricing Page CTAs

CodaLift LLC, a CRO agency in San Mateo, California, used VWO to help optimize Planoly’s pricing and registration pages. The team needed to improve CTA clicks on the pricing page and increase paid trial sign-ups from the registration flow, while reducing distracting user behavior such as clicks on the login button.

Using VWO Insights to analyze heatmaps and user behavior, CodaLift LLC formed hypotheses and ran A/B tests with VWO Testing Web. The winning variations increased CTA clicks across pricing plans, delivered a 38% lift in revenue, a 24% increase in average order value, and a 17% increase in paid clients, showing clear performance gains from the changes implemented with VWO.