Case Study: Cocohanee achieves 40% increase in transactions in 3 months with VWO

Cocohanee Increased Number of Transactions Using VWO

Cocohanee, an eCommerce site for kids’ apparel founded in 2019, had no prior experimentation practice and was looking for a robust A/B testing platform, a single place to track experiment metrics, and a team to help with ideation and implementation. They engaged VWO, adopting the VWO Experience Optimization Platform and VWO Services (A/B Testing) to move from intuition-driven design to a data-driven optimization approach.

VWO ran targeted A/B tests—adding visible return policy and shipping USPs under product page CTAs and redesigning the mobile hamburger menu to show sub-categories directly—which delivered clear gains: Test 1 (14 days) yielded a 16% increase in add-to-cart clicks and 17% revenue uplift; Test 2 (22 days) drove a 4% rise in listing visits, a 28% uplift in eCommerce conversion rate, 29% more transactions and a 17% increase in AOV. Overall, with VWO’s platform and services, Cocohanee increased transactions by 40% in just three months.

Cocohanee

Jinuk Lee

Founder