Case Study: CityCliq achieves 90% increase in click-through rate with VWO A/B testing

CityCliq Positioning Message Test Increased The CTR Using A/B Testing

CityCliq, a provider of low-cost, search-optimized webpages for businesses, needed to find the most effective product positioning on its homepage to drive clicks to its pricing plans. To answer that question they used VWO’s A/B testing platform to compare four headline pitches and determine which message best resonated with prospective customers.

Using VWO, CityCliq ran a two-week A/B test (set up in about 15 minutes) with click-throughs to the pricing page as the conversion goal; the winning headline "Create a webpage for your business" lifted CTR from 25.3% to 47.8% — a 90% improvement and statistically significant. CityCliq implemented the winning variation permanently, saw a sustained rise in user actions, and gained actionable customer-insight for future tests.

CityCliq