Case Study: Chargebee achieves 200% increase in click-rate (19% CTR) with VWO (VWO Engage)

Chargebee Increased CTR Using VWO

Chargebee, a SaaS billing and subscription company, wanted to grow traffic to its blog and build a loyal audience by exploring new channels. To do this they partnered with VWO and adopted VWO Engage push notifications to capture subscribers and boost content engagement.

Using VWO Engage, Chargebee attracted 2,000+ subscribers in three months (roughly 30/day) with a target of 10,000+ in a year; their best notification achieved a 17.11% CTR (92 clicks from 533 deliveries), with a 40% bounce rate and 2.5-minute average session for that send. VWO’s push solution cut the effort to send notifications to minutes and helped Chargebee significantly lift click rates (headline results cite a 19% CTR and a reported 200% increase).

Chargebee

Preethi

Growth Marketer