Case Study: Buildium achieves 22% increase in conversions with VWO A/B Testing

Buildium A/B Tested Testimonial Messaging To Increase Its Conversions

Buildium, a property‑management software serving over 600,000 residential units worldwide, faced a perception problem: competitors positioned them as suitable only for very small managers. To broaden appeal to small, medium, and large customers, Buildium partnered with VWO and used VWO’s A/B testing platform to experiment with messaging on the homepage and pricing page.

Using VWO, Buildium tested testimonial variations that explicitly showed customer unit counts, tailored testimonial copy, and a new headline emphasizing scalability. All VWO-powered variations outperformed the control, and the winning variation lifted combined conversion goals (CTA clicks and trial form submissions) by 22%, demonstrating clearer messaging drove more trial sign-ups.

Buildium