Case Study: Casa Mineira achieves 57% more leads with VWO Split URL Testing

Brazilian Real Estate Agency A/B Tests Simplified Search To Generate More Number of Leads

Casa Mineira, a real estate company in Belo Horizonte with eight offices, needed to increase website lead generation by making property search faster and more intuitive. Working with conversion consultants Supersonic, they used VWO’s Split URL Testing to track email-collection conversions and validate changes to the homepage search experience.

Supersonic replaced the single free-text search box with two drop-down fields (apartment type and location) and ran a VWO split URL test with roughly 7,500 visitors. The VWO-powered test showed the variation reduced friction and clarified choices, producing a 57.25% increase in form submissions and delivering more and better-qualified leads for Casa Mineira.

Casa Mineira