Case Study: BODYGUARDZ achieves 33.38% increase in conversions with VWO Services

BodyGuardz Worked With VWO Services And Lifted Its Conversions

BodyGuardz, a Utah-based eCommerce maker of mobile-device cases, partnered with VWO (using VWO Services and A/B Testing) to drive revenue growth. Their primary challenges were increasing product registrations, improving account-page engagement and purchases, and clearly educating shoppers about the rule allowing only one replacement product per purchase.

VWO Services ran targeted A/B tests and redesigned the Advantage Program, Account and Eligible Replacement pages—removing clutter, clarifying copy and adding prominent CTAs. The tests delivered measurable gains: Successful Product Registrations +2.34% (mobile variation 42.27% vs 40.15%), account-page registrations +12.09% (desktop uplift 37.67%), eligible-replacement purchases +2.44%, an overall 33.38% lift in conversions and close to a 54% year‑over‑year revenue increase; VWO continues to support BodyGuardz’s CRO efforts.

BodyGuardz

Whitney Pye

Vice President, Strategic Initiatives