Case Study: Body Ecology achieves 56.43% increase in revenue per visitor with VWO

Body Ecology Improved User Experience To Increase Its Revenue

Body Ecology, an eCommerce store for health products built around the Body Ecology Diet, was losing conversions because its top-nav "Products" drop-down listed only long lists of product names and categories, making it hard for shoppers—especially new visitors—to find what they needed. The company engaged digital agency Frictionless Commerce, which used the VWO platform for its optimization work to address this discovery and navigation problem.

Frictionless Commerce created a variation that replaced the drop-down with a full product category page featuring brief introductions and product tiles, and A/B tested the change using VWO. The VWO test (2 weeks) produced a 56.43% increase in revenue per visitor (96.9% significance), $8,880 incremental revenue during the test and a projected $230,860 annual uplift; average revenue per conversion rose from $100.33 to $143.61. Follow-up tests are planned to preserve efficiency for repeat customers while sustaining gains for new visitors.

Body Ecology