Case Study: Best Choice Products achieves 30% conversion lift with VWO

Best Choice Products Unlock Hidden Revenue Streams with ‘Search’ Bar A/B Testing

Best Choice Products, a Tustin, California–based eCommerce retailer, faced a conversion challenge on mobile where more than half their traffic came from phones and users who used the on-site search converted 60% higher. The marketing and UX team wanted to remove guesswork from mobile search UX but lacked an integrated experimentation tool, so they adopted VWO for A/B testing along with heatmaps, scroll maps and surveys to validate changes.

Using VWO, BCP ran a one-week mobile A/B test that placed a large, centered search bar in the header (one variation) and tracked conversions to the post-purchase thank-you page while analyzing heatmaps, click maps and session recordings. The VWO-powered experiment drove noticeably higher clicks and searches on the variant and produced a measurable revenue uplift of 0.1% within a week, plus actionable insights for further optimization.

Best Choice Products

Alexandra Diaz

UX Designer