Case Study: Beamax achieves 53.13% increase in click-through rate with VWO

Beamax Tested Colored Links And Banner For Increased Click-Throughs

Beamax, a Netherlands-based manufacturer and distributor of projection screens, needed to drive homepage visitors to a site selling ex-demo and one-off items to clear uncommon warehouse stock. To determine the most effective treatment, Beamax used VWO's A/B testing platform to compare the original blue link, a red link, and a red banner promoting the deals.

Using VWO, Beamax found the red link outperformed both the original blue link and the banner, producing a 53.13% increase in click-through rate. Beamax’s CEO highlighted that VWO made testing easy for non-technical users and faster to implement than alternative solutions, allowing the team to rely on statistically significant results before making changes.

Beamax

Otto Tromm

CEO