Case Study: BaseKit achieves 25% increase in click-through rate with VWO

BaseKit Changed Its Page To Increase CTR Using VWO

BaseKit, a London-based website builder, wanted to increase the number of visitors who move from its Plans and Pricing page to the Buy Now page. To address this conversion challenge, BaseKit partnered with VWO and used VWO’s A/B testing platform to experiment with alternative pricing-page designs.

Using VWO, BaseKit launched a redesigned pricing page with bolder pricing presentation, clearer layout, a testimonial, and more obvious currency selection; the variation reached 95% statistical significance within 24 hours and produced a consistent 25% increase in click-through rate to the Buy Now page for the duration of the test. VWO’s testing solution delivered measurable uplift and a repeatable process BaseKit continues to use to iterate on conversions.

Basekit

Chris Gilfoy

Head of Search