VWO
237 Case Studies
Case Study: Bakker Hillegom achieves a 104.99% increase in click-through rate to Top Deals with VWO
A VWO Case Study
Bakker Hillegom Added A Promotional Banner To Boost CTR Using A/B Testing
Bakker Hillegom, an international mail-order retailer of plants, bulbs and garden accessories, faced a common funnel problem: its information-rich gardening pages attracted large audiences but visitors typically left after reading without engaging further. The company used the VWO platform to test ways of converting that high informational traffic into commercial activity, with the specific goal of increasing clicks to the site’s “Top Deals” section.
Using VWO, Bakker Hillegom ran a 12-day pattern/A-B test on ~8,000 visitors that added two prominent banners at the top of information pages (a “Top Deals” CTA and a newsletter signup). The VWO-driven variation increased clicks to the Top Deals page by 104.99% with 99.99% statistical significance, boosting engagement and leading Bakker to pursue further optimization tests.
Open case study document...