Case Study: Attrangi achieves 50% conversion uplift with VWO

Attrangi Lifts Conversions by 50% with ConvertPolo’s Strategy and VWO’s Capabilities

Attrangi, a fast-growing Indian jewelry brand, faced challenges with high user drop-off and low conversion rates on its mobile storefront. To create a more optimized and conversion-focused shopping journey without a major redesign, the brand partnered with the optimization agency ConvertPolo, which used the VWO experimentation platform to identify and address key friction points.

ConvertPolo implemented a series of data-driven A/B tests using VWO, including adding social proof, streamlining product pages, repositioning the size guide, and highlighting price filters. These strategic changes, informed by user behavior, collectively drove a 50% increase in conversions and a substantial 78.68% uplift in revenue for Attrangi, demonstrating the impact of VWO's testing capabilities.

Attrangi

Aiswarya Santosh

Optimizer