Case Study: Flying Scot Parking achieves 35% increase in form submissions with VWO

Attacat and Flying Scott Parking Tested Form Fields To Increase Submissions Using A/B Testing

Flying Scot Parking, a UK airport parking provider, was losing customers on its booking "Details" page because a long, four-column form asked too many unnecessary questions. The e-commerce agency Attacat partnered with VWO and used VWO’s A/B testing platform to diagnose the problem and test simpler form variants.

Using VWO, Attacat removed nonessential fields and streamlined the layout; the winning variation drove a 45.45% increase in visitors moving to the next step and a 35% increase in form submissions, with results statistically significant at 99% confidence.

Flying Scot Parking