Case Study: AssessmentDay achieves 62% increase in conversions with VWO

AssessmentDay Tested Landing Page Content For Increased Conversions

AssessmentDay, a UK eLearning provider of practice aptitude tests for graduates and job seekers, wanted to know whether more landing-page content would improve conversions on a co-branded page referred from affiliate WikiJob. To answer this, AssessmentDay used VWO as their A/B testing (split URL testing) tool to run controlled experiments on the page content.

Using VWO, they tested three variations: removing the FAQs section, removing the screenshots section, and removing both. The results were clear and measurable — removing the FAQs lifted sales by 62%, removing the screenshots lifted sales by 16%, while removing both reduced sales by about 3%. The tests run on VWO delivered a major conversion win and reinforced the lesson that “less is more” up to a point, with AssessmentDay reporting the VWO service paid for itself.

AssessmentDay