Case Study: Arlington Plastics Machinery achieves 150% increase in quote requests with VWO

Arlington Tested Its Website Content and Increased Leads Using A/B Testing

Arlington Machinery, a seller of used plastics equipment and extruders, struggled to convert visitors on a crowded inventory page that listed roughly 120 subcategories. The company aimed to increase sales leads and requests for quotes and used the VWO platform for website optimization and testing (including VWO’s WYSIWYG Editor).

Using VWO, Arlington ran an A/B test that revised the introductory paragraph to link the five most-searched machine subcategories, use machine-type wording (e.g., single-screw extruders) and add an open-ended phone call-to-action. The VWO-powered variation increased quote requests by 150% with 99.9% confidence, generated about $15,000 in sales queries during the test, and was projected to deliver roughly $500,000 in incremental annual sales.

Arlington Machinery