Case Study: ArchiveSocial achieves a 101.68% increase in click-through rate and a streamlined user experience with VWO

ArchiveSocial More Than Doubled Their Click-through Rate and Streamlined User Experience

ArchiveSocial, a North Carolina–based SaaS provider of social media archiving, needed to increase leads and conversions from its Homepage and “Request demo” flow and to improve site engagement. They engaged VWO (VWO Services) to audit the site, generate hypotheses, and run A/B tests and behavior analyses (including scrollmaps) to validate improvements.

VWO implemented focused experiments—repositioning and restyling the Homepage CTA (resulting in a 101.68% increase in form clicks), overhauling the Pricing page (Thank You page visits up 64.76%), and adding a top‑nav “Resources” link (Resources traffic up 73.30%). All winning variations deployed by VWO are now live, streamlining the user experience and delivering measurable uplift in conversions and engagement.

ArchiveSocial

Phillip Roberts

Web Developer