Case Study: Arcaplanet (Italy’s largest pet-store chain) achieves 300% increase in website traffic with VWO (VWO Engage)

Arcaplanet Increased Traffic Using A/B Testing

Arcaplanet, Italy’s largest pet-store chain, wanted to boost customer engagement and brand loyalty on its eCommerce site while differentiating online customers from its brick-and-mortar audience. To solve this, Arcaplanet signed up with VWO and began using VWO Engage in early 2017 to explore web push notifications as a new communication channel.

Using VWO’s web push notification service, Arcaplanet sent targeted, personalized messages that immediately drove results: the first push produced a 300% increase in website traffic and captured 150+ initial subscribers, eventually growing to a 500,000+ website subscriber base and steadily higher CTRs. VWO’s solution delivered measurable engagement gains and helped Arcaplanet better reach and retain its online customers.

Arcaplanet

Leonardo

Chief Digital Manager