Case Study: AquaSoft achieves 20% increase in purchases with VWO

AquaSoft Increased Purchases Using VWO Split Testing

AquaSoft, a Germany-based photo presentation software company founded in 1999, wanted to increase purchases on its product overview (shop listing) page. To do this they used VWO to run A/B split tests and identify which page changes would drive more conversions.

Using VWO, AquaSoft tested variations with a clearer modern design, trust-building copy about the shopping process, and an explicit lifetime-download guarantee. The initial winning variation lifted purchases by 17.7%; a second-phase tweak (removing whitespace and moving the product name above box shots) increased clicks by another ~10%, bringing the overall purchases increase to about 20%. AquaSoft also highlighted VWO’s ease of use and its click-tracking feature that enabled testing despite an external shopping cart.

AquaSoft