Case Study: Acuity Scheduling achieves 268.14% increase in paid sign-ups with VWO

Acuity Scheduling Increased Paid Sign-Ups Using VWO Testing

Acuity Scheduling, a provider of online appointment scheduling since 2006, used VWO for conversion optimization to tackle a freemium challenge: the site’s default CTA sent visitors to an unlimited free (limited‑feature) account, and many free users later deleted their accounts instead of upgrading. Their goal was to increase paid sign‑ups, especially for the Professional ($10/month) and Premium ($19/month) plans.

Using VWO’s testing platform, Acuity A/B tested directing visitors to a 14‑day free trial of the Professional plan (with credit‑card entry) instead of the limited free account. The VWO experiment increased Professional paid sign‑ups by 268.14% with a 99.99% chance to beat the original and also produced a 77.78% improvement in Premium sign‑ups, demonstrating substantial conversion gains driven by VWO.

Acuity Scheduling