Case Study: Blivakker.no achieves 3% increase in conversions with VWO

A Norwegian Online Cosmetics Retailer Improved UX To Increase Conversions

Blivakker.no, one of Norway’s leading online cosmetics retailers, used VWO for ongoing website optimization to address whether a Facebook login in checkout actually improved conversions. The team faced developer concerns about the added complexity of supporting Facebook Connect and wanted to increase conversion rates from its high-traffic site.

Using VWO, Blivakker.no ran an 8,000-visitor split URL test comparing the control with Facebook login to a variation with only an email field; the variation without Facebook login delivered a 3% increase in conversions, equating to roughly US $10,000 in incremental weekly sales. The VWO-powered experiment disproved the assumed best practice and delivered a measurable uplift while simplifying the checkout flow.

Blivakker.no