Case Study: Whirlpool achieves global digital commerce growth with VTEX

Whirlpool Corporation’s digital journey to global customer success

The customer, Whirlpool Corporation, a global manufacturer of kitchen and laundry appliances, sought to standardize and scale its digital commerce operations worldwide. Their challenge was to find a flexible technology platform that could adapt to diverse market needs, support various sales models including B2B and B2C, and drive digital transformation to meet evolving consumer habits. They selected the VTEX collaborative commerce platform to power this initiative.

The solution implemented by VTEX was built on the initial success of their partnership in Brazil, where they perfected Whirlpool's direct-to-consumer operation on an AWS cloud architecture. VTEX provided the scalability, technical flexibility, and focus on customer success needed to expand this model into new markets across Europe, Latin America, the Middle East, and Africa. The results included immense success in Brazil, where the direct-to-consumer business became one of Whirlpool's biggest growth channels, with revenues that surpassed all expectations. This partnership enabled Whirlpool to incubate its learnings into less mature markets and future-proof its global ecommerce strategy.

Whirlpool