Case Study: AB InBev achieves a rapid global digital marketplace and unified POS with VTEX

VTEX’s Agility to Power AB InBev’s Global Digital Marketplace and POS

AB InBev faced a sudden shift in consumer behavior during the COVID‑19 pandemic and needed a nimble, scalable platform to modernize ordering, delivery and POS across its global network of bars and restaurants. After evaluating options, AB InBev selected VTEX for its headless commerce capabilities, using VTEX Store Framework and other VTEX services to meet requirements for agility, flexibility and fast time to market.

VTEX implemented a fully integrated marketplace‑commerce‑OMS solution (including VTEX inStore for POS and self‑service checkout), enabling AB InBev’s ZX Ventures team to stand up customized storefronts and POS quickly. The VTEX platform cut project time dramatically — delivering technology to market within weeks — unified commerce across regions (proven in Latin America), supported AB InBev’s 500+‑brand scale with multi‑currency and advanced pricing, and established a Collaborative Commerce model that improved customer experience and channel interconnectivity.

AB InBev

France Roy

Global Head of Engineering