Case Study: Unilever achieves a streamlined B2B digital marketplace and faster time-to-revenue with VTEX

Unilever’s B2B Digital Marketplace leads the digital transformation of the CPG industry

Unilever set out to revolutionize supply chain management across Spain by creating a B2B digital marketplace to connect retailers and distributors, tame channel complexity, and move to a digital-first operating model. To achieve this, Unilever partnered with VTEX to build a one‑stop marketplace using VTEX’s native marketplace and commerce platform.

VTEX implemented a cloud-native, microservice-based, API-first, headless B2B marketplace with a highly personalized configuration and powerful pricing engine, delivering the solution in a matter of mere weeks and removing technological bottlenecks. The VTEX platform streamlined ordering, improved order visibility across partners, and enabled rapid time-to-revenue, increasing operational efficiency and positioning Unilever for sustainable revenue growth.

Unilever

Jerome du Chaffaut

General Manager