Case Study: UNIAR Group's Poloar and STR achieve 38% revenue growth with VTEX FastStore

Uniar Group boosts revenue 38% with VTEX

The UNIAR Group, specializing in air-conditioning systems and infrastructure projects, faced a challenge in scaling its digital operations for its Poloar and STR brands. Following a period of rapid growth, the company needed an ecommerce solution that could provide greater stability, scalability, and higher performance without compromising efficiency or customer experience. They evaluated alternative platforms to their existing VTEX setup.

VTEX took a consultative approach, providing in-depth analysis and hands-on support. To validate the decision, UNIAR conducted a structured A/B test comparing VTEX FastStore against another platform. The test confirmed FastStore delivered superior results, including a 38% total revenue increase, a 20% conversion rate increase, and a 26% increase in order volume. These measurable gains led to a full migration to the VTEX solution.

Uniar Group