Case Study: Grupo SOMA achieves rapid omnichannel transformation and 80% growth with VTEX

The omnichannel formula how Grupo SOMA is connecting people and brands

Grupo SOMA, the largest fashion group in Brazil, faced the challenge of rapidly going digital by migrating seven ecommerce sites in under a year. To meet this ambition they adopted the VTEX Commerce Platform, leveraging VTEX’s headless capabilities and omnichannel approach to unify brands, sales channels and in‑store and online experiences.

VTEX implemented a full omnichannel, headless replatforming with native marketplace and OMS capabilities, delivering seven Grupo SOMA stores in less than a year and connecting channels across the business. The results were significant: 80% growth in the first year after replatforming, a 200% increase in digital commerce during the pandemic, and digital sales now accounting for 60% of Grupo SOMA’s revenue.

Grupo SOMA

Alisson Calgaroto

Director of Technology and Innovation