Case Study: Swift achieves omnichannel frozen food excellence with VTEX

Swift (JBS) and the omnichannel challenges in the frozen food industry

Swift, a frozen food business unit of JBS, faced significant omnichannel challenges in selling its deep-frozen products. The primary hurdles included maintaining food quality and texture during delivery, managing complex logistics across a large country like Brazil, and providing a seamless customer experience across multiple integrated channels. Partnering with vendor VTEX, Swift sought to pioneer an operation of excellence in ecommerce for its unique product segment.

VTEX provided the platform that enabled Swift's smart fulfillment and integrated inventory management. The solution automated regionalization based on zip codes, directing orders to be fulfilled by the most appropriate location, whether a local store using a ship-from-store model or a dedicated ecommerce distribution center. This resulted in an 8x growth multiplier since the beginning of 2019, high customer repurchase rates, and complete operational stability throughout the pandemic, with no interruptions.

Swift

Luis Souza

Head of Ecommerce & Digital