Case Study: Coca‑Cola Andina achieves 50%+ returnable orders and boosts sustainability and customer loyalty with VTEX

Sustainability, the secret ingredient in over 50% of miCoca-Cola.cl’s orders

Coca Cola (Coca‑Cola Andina) runs miCoca‑Cola.cl, a DTC ecommerce site launched to connect directly with end customers and scale sales of returnable bottles. The challenge was to move a traditionally offline returnable‑bottle reuse program into an online, convenient model that supports doorstep exchanges, repeat ordering and logistics while advancing sustainability and customer loyalty. VTEX provided the ecommerce platform to power the site.

Using VTEX’s platform, Coca Cola launched starter kits, a doorstep return-and-exchange flow and a one‑click repeat‑order feature integrated with its dedicated distribution network, enabling 24–48 hour refills. The outcome: returnable items now make up over 50% of miCoca‑Cola.cl orders, disposable bottles in Chile have fallen an estimated 5–10%, and Coca Cola achieved revenue growth and stronger customer retention — demonstrating VTEX’s platform delivered measurable business and sustainability impact.

Coca Cola

Daniel López

Ecommerce Manager