Case Study: St. Croix achieves holiday sales boost and improved ecommerce performance with VTEX

St. Croix’s luxury apparel website sees a big holiday boost in overall sales with VTEX

St. Croix, a U.S.-made luxury menswear brand, faced sudden store closures during the pandemic and needed a high-performing ecommerce presence that worked seamlessly on desktop and mobile. To accelerate its digital transformation, St. Croix implemented a VTEX ecommerce solution (including the low-code VTEX IO and VTEX Commerce Platform) to deliver a premium online experience and simplify site administration.

VTEX enabled features like AI-driven VTEX Intelligent Search, advanced filtering, easy promotions, online gift cards, and support for sizing at different price points, letting St. Croix present its products as a true reflection of the brand. Since launching the new site on August 26, St. Croix saw revenue grow in the first three months versus the prior three months, maintained average order value and overall sales year-over-year, recorded a 20% increase in fringe-size purchases, and experienced an overall traffic boost — all achieved with VTEX’s platform and support.

St. Croix

Jessica Huseboe-Narva

General Manager