Case Study: NIVEA achieves 1,113% AdsGMV growth with VTEX Ads

Nivea grows AdsGMV 1,113% with VTEX

Nivea, a brand under Beiersdorf, faced the strategic challenge of increasing its online visibility during the highly competitive Black Friday period without creating campaign overlap with its sister brands. To maximize its media investment return in the crowded ecommerce landscape, Nivea turned to vendor VTEX and its VTEX Ads Platform for a robust retail media solution.

With support from the VTEX Ads team, Nivea implemented a performance-driven strategy involving thematic campaigns, inventory optimization across publishers, and active keyword management. This solution, powered by the VTEX Ads Platform, delivered extraordinary results: a 1,113% growth in AdsGMV, a 1,008% increase in transactions, and a 135% improvement in ROAS compared to the previous year.

Nivea (Beiersdorf)