Case Study: Mondelēz achieves 30% online sales growth with VTEX

Mondelēz Embracing CPG ecommerce with a digital B2B2B operation

Mondelez, a global snack company with iconic brands like Oreo, faced a challenge in its B2B2B operations. It needed to digitally transform its traditional supply chain to better serve its distributors and small retailer customers, gain valuable insights, and foster growth across its entire ecosystem in Latin America. To address this, Mondelez partnered with the vendor VTEX and its Commerce Platform.

The solution implemented by VTEX was a mobile-exclusive digital B2B2B platform, featuring a WhatsApp login for ease of use and robust capabilities like bulk ordering and AI-powered recommendations. This platform, built with assistance from VTEX, automated order routing to distributors and streamlined the entire purchasing process for retailers. The implementation was highly successful, driving a 30% increase in online sales in Colombia as retailers adopted the new omnichannel tool.

Mondelez

Maria Mujica

Vice President of Ecommerce LATAM