Case Study: Medley achieves over 11x ROAS with VTEX Ads Platform and Globo

Medley achieves over 11x ROAS with VTEX

Medley, a leading Brazilian pharmaceutical brand, sought to expand its visibility and create efficient paths to convert consumer interest into sales in a highly competitive market. Their challenge was to connect top-of-funnel awareness campaigns with performance initiatives that could drive conversions, requiring a solution that could link media investment to concrete business results. They partnered with the VTEX Ads Platform to address this.

VTEX provided a full-funnel solution by partnering with Globo. The campaign used Globo's channels for offsite awareness before directing users to pharmaceutical retailers within the VTEX Ads Platform ecosystem. This integration connected media and retail, allowing Medley to track performance across the entire journey. The solution delivered a remarkable ROAS of over 11x, proving the strategy's effectiveness and giving it the potential to become an always-on campaign.

Medley