Case Study: L’Oréal achieves a seamless headless D2C ecommerce experience with VTEX

L’Oréal Kérastase goes headless for its D2C experience

L'Oreal’s Kérastase brand faced a disrupted online buying journey because customers had to leave the brand site to complete purchases on L’Oreal’s marketplace (Segredos de Salão). To speed digital commerce growth and improve the customer experience, L'Oreal engaged VTEX to apply its headless commerce and D2C capabilities.

VTEX, working with Valtech, implemented a composable, headless D2C solution that unified Sitecore-managed content with VTEX commercial data (prices, promotions, availability) and delivered the project in 10 weeks. The result was a seamless on-site purchase flow that removed domain switching, improved time-to-market, and created a plug-and-play architecture reusable across regions—VTEX enabled L'Oreal to transform the Kérastase ecommerce experience and accelerate adoption.

L'Oreal

Mauricio Henao

Head of Digital IT Innovation Americas