Case Study: Logitech boosts ecommerce revenue and add-to-cart rates with VTEX

Logitech Argentina sales revenue increases over 2000% amid growth in computer accessories demand

Logitech, the Swiss computer accessories company, needed to solidify its ecommerce operations and find new ways to engage customers, particularly during a period of increased demand for home office products. They partnered with the vendor VTEX to host their online store and implement innovative solutions.

The solution from VTEX included a rapid, downtime-free platform implementation. Logitech then utilized VTEX's capabilities to deploy virtual reality tools, allowing customers to visualize products on their own desktops. This strategy yielded impressive results: a 74% increase in add-to-cart rates and a massive 2000% year-over-year revenue growth during the first four months of 2020.

Logitech

Juan Cruz Villagra

Digital Marketing Manager