Case Study: Grupo HOPE achieves omnichannel growth and higher ROI with VTEX and Insider

How the partnership between VTEX and Insider led to Grupo HOPE’s digital growth

Grupo HOPE, a leader in the Brazilian underwear market, faced significant challenges during the COVID-19 pandemic, including the closure of its distribution center and over 200 physical stores. The company needed an ecommerce platform that could support its omnichannel strategy by integrating inventories and enabling services like ship-from-store. To solve this, they partnered with vendor VTEX for its omnichannel platform and also brought in Insider for sales optimization.

The solution implemented by VTEX provided the necessary omnichannel features, including live shopping and inventory integration, which was implemented in about three months. Insider’s AI-driven tools helped improve the digital sales funnel, user engagement, and conversion rates. Together, the solutions from VTEX and Insider led to a higher ROI and increased sales performance, surpassing the company's expectations for the year and supporting its continued digital growth.

Grupo HOPE