Case Study: Stanley Black & Decker achieves streamlined B2B buyer-seller collaboration and increased seller productivity with VTEX Commerce Cloud

How Stanley Black & Decker tailored their B2B operations to increase productivity

Stanley Black & Decker, a global leader in tools, storage and security services, faced the challenge of modernizing a centuries-old sales model to better tailor the buyer journey and boost seller productivity. To accelerate its commerce transformation and unify channels, Stanley Black & Decker selected VTEX and its VTEX Commerce Cloud headless commerce platform as a strategic partner.

VTEX implemented a single-platform solution—including a custom field sales application, sales-rep dashboards, bulk-order capability and order-as-quote workflows—plus a centralized promotion engine and multi-level pricing controls. The result: roughly 50% of orders now come through the bulk-order feature, major time savings for sales reps and fewer order errors, improved sales performance and margin control, faster B2B store rollouts and a lower total cost of ownership thanks to VTEX’s integrated platform.

Stanley Black & Decker

Orlando Gadea Ros

Business Innovation Director